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BLACK BAG | Diary of a Creative Director | An exploration of the road to greatness

Erik Vervroegen

Ari Merkin
Executive Creative Director
Crispin Porter + Bogusky

“…It’s caring. About what you put out there. It’s when a client is ready to except good enough and you’re pushing it to be great.
I think that’s rebellion…”

Merkin on Rebellion
Merkin On Loving The Process
Merking On Setting The Dial
Merkin on Being The Victim
 

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