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BLACK BAG | Diary of a Creative Director | An exploration of the road to greatness

Sally Hogshead

Sally Hogshead
Brand Innovation Expert, speaker, author.
FASCINATE: Your 7 Triggers to Persuation and Captivation

“I think one of the dirty little secrets that creatives don’t always realize is that anybody can come up with a great idea. It’s not hard to come up with great ideas....Great creatives can come up with great ideas all the time. 
The question is who can KEEP coming up with great ideas.”

Hogshead On The Dirty Little Secret
Hogshead On Options
Hogshead On Getting Hired
Hogshead On Luck

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