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BLACK BAG | Diary of a Creative Director | An exploration of the road to greatness

Tony Granger
Worldwide Creative Director
Y&R

“…If you have very defined goals and a very defined mission, then everything you do has meaning. Every decision that you make, has meaning, everyone you employ, has meaning, every idea you create, has meaning. It’s a little like, if a ship leaves a port, it has to have a destination, it has to have a place where it’s going to go, and if a storm hits it or if huge swells hit it, and it’s got to around and it’s got to come back, there’s a definite point of departure and a definite point where it’s going to go.”

Granger on Goals
Granger on Money
Granger on Leadership
Cannes
 

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